4TopSpot Media
US-based creative performance studio. We build campaigns people share. From concept to measurable growth: Microsoft Advertising (Bing) strategy, creative, video production, and analytics—end‑to‑end.
What we do differently
Bing-first performance
UET setup & audits, Shopping & feeds, RSA & Multimedia Ads, Audience Network, brand safety, geo duplication, and smart import from Google Ads with a divergence plan.
- Audience segments & remarketing lists built from UET.
- Search + Audience Network combos with exclusions.
- Ad copy testing framework (RSA pinning strategy).
Video people watch
Live action, animation, and UGC. Vertical stories for Shorts/Reels/TikTok and brand films that convert on Microsoft Start placements.
- UGC + talent hybrid formats.
- Motion & product micro‑studio workflows.
- Hook‑first editing for skippable feeds.
Growth in numbers
Full‑funnel analytics, attribution, LTV/CAC modeling, cohort analysis. Budgets optimized for revenue—not clicks.
- SQL-friendly dashboards & daily anomaly alerts.
- Incrementality testing & holdouts.
- CRM feedback loops for high‑LTV cohorts.
Cases & Formats
UGC series
Hybrid UGC + talent for brands
360° launch
Integrating paid, owned, earned
Viral track
Music + challenges
Product shots
Micro‑studio & automation
Microsoft Advertising checklist
Foundation
- ✓ UET installed on all key actions (test with /telemetry).
- ✓ Shopping feed validated (GTIN/availability/shipping).
- ✓ Brand safety: site/category exclusions, negative lists.
Performance
- ✓ RSA pinning strategy with ≥ 8 assets.
- ✓ Multimedia Ads for branded queries.
- ✓ Audience Network with device & placement controls.
Scale & Learnings
- ✓ Geo duplication and time‑zone splits.
- ✓ Divergence from Google Ads: keyword & bid deltas.
- ✓ Weekly report: ROAS, LTV cohorts, incrementality.
Why 4TopSpot
Rapid experimentation culture
New hypotheses and A/B tests every week. From idea to production in 48 hours. Transparent backlog, public metrics.
Creative × Analytics
Storytelling meets data: audiences, attribution, cohort analysis. Creatives built from numbers and culture.